Book Marketing for Authors, with Susanne Dunlap

Congratulations! You’ve got a finished book! Now what? Whether you’re fortunate enough to get a contract with a mainstream publisher or decide to self-publish, it’s largely up to you to help your book find readers. Goodreads, BookBub, Facebook, Twitter, Instagram, Amazon, and a host of other online platforms and DIY advertising options are out there waiting to take your time, energy, and money. But how do you figure out what works and what doesn’t?  

In this half-day workshop, multi-published author Susanne Dunlap will bring her background in advertising and marketing to the table to help writers navigate the murky waters of self-promotion. We will cover the basics of using your free social-media accounts to connect with readers, as well as how to set up Facebook ads and dip your toes into Amazon advertising—without losing your shirt. We’ll discuss strategies for traditionally published authors with limited control of factors such as pricing and keywords, and explore options for self-published authors who can do it all—but who face different challenges. Recommended for anyone who has plans to get a book-length work in any discipline published.

Sat, March 14, 9:30 a.m. – 12:30 p.m. ($75)

Susanne Dunlap is the author of nine historical novels for adults and teens. Her young adult novel The Musician’s Daughter was a Junior Library Guild selection and a Bankstreet Children’s Book of the Year, and it was nominated for the Missouri Gateway Readers Prize and the Utah Book AwardHer latest novel, Listen to the Wind and The Spirit of Fire are the first volumes of a medieval trilogy for adults, The Orphans of Tolosa. Listen to the Wind is a semi-finalist for the Chaucer Awards for Pre-1750 Historical Fiction and a Distinguished Favorite in the NYC Big Book Awards. Susanne has a PhD in music history from Yale University.

Susanne Dunlap